a generous designer’s blog

Recently on the official Google Webmaster blog, they wrote an intriguing post about url rewriting and how it affects the Google crawler.

If you read the post, you would be also upset about the fact that they prefer dynamic urls because it contains additional informations about the generated page. Like “language=it” obviusly means that the page has italian content and the parameters like “sid=123456789” could be ignored by the crawler. However clean URLs like “/it/pages/3” for example, or something that contain many keywords doesn’t help the crawler to clearly identify the content and it even hard to maintain if some new parameter comes in.

I think that clean URLs are not just for SEO. Clean URLs are for people who use the web and want to navigate easily, bookmark esily, or remember the link they’ve visited.

I think internet is for us, not for bots. If they crawler is so smart to “clean up” dynamic urls, then they should go for a more smarter one which can read clean URLs and compare with the content on the page.

I won’t use dynamic URLs just beacuse the Google maybe(!) has a hard time with crawling them. I use their search engine, their web analyzer, their instant messenger, and their new browser. Now I should make content like they want to? Beceause URLs are part of the content.

Maybe the whole post is a bad presentation of a good advice, and Google wanted to say: don’t overuse URL rewriting, don’t stuff it with fucking keywords because it’s worse than a dynamic one with the clear meaning of the parameters. From now on there’s only clean URLs and no search engine friendly URLs you SEO expert bastards!